“Lead Generation Demons” vs. “Prospect Conversion Vampires”… which is Hurting You More?

Ever seen the movie Van Helsing?

If you know the story, you’re familiar with all about the monsters and demons he battles.

One day he’s facing off with a big hairy werewolf… and the next a winged demon with razor sharp claws and teeth.  For him it’s a way of life and he must be alert at all times if he’s to survive.

As a financial advisor or entrepreneur…

Two of the most vicious monsters we face are “Prospect Conversion Vampires” and “Lead Generation Demons”.

These are two of the most common monsters seeking to drink us dry and steal our soul… and we must be trained and ready to battle them with wooden stake and holy cross in hand.

Who are these ugly monsters?

Lead Generation Demons are sometimes small and many times large… but they’re always trying to sabotage your ability to generate new leads.

They come in many forms such as:

  • An unattractive lead magnet
  • A poor website
  • Not spending money on marketing
  • Poorly written sales copy
  • An unappealing offer
  • etc.

And Prospect Conversion Vampires are anything sucking the life out of your closing process… leading to low conversion.

There are several ways to slaughter these ugly monsters.

I’ll cover some of them in the next email.

So, which monster is harder for you to defeat… Lead Generation Demons or Prospect Conversion Vampires?

If ya feel up to it reply and let me know and/or go ahead and join me in Marketer’s Club Advanced Coaching Membership.  We can I.D. and slay these monsters together.

Head here to join:


See ya in the next installment…

Josh Ford


How Coaching Creates Champion Advisors

What heights would Rocky have reached without Coach Mickey?

Sure Rocky was determined, but Mickey chiseled that raw determination into greatness.

He needed a Mickey in his corner to train, guide and push him to rise above the doubts and obstacles facing him. Not only the challengers who wanted to defeat him… but the self-doubt and psychological obstacles too.

I’m fired up at the chance to coach you and see you flourish into a prize-fighting advisor who zooms past $100mm in AUM.

At least this is my vision for every advisor who gets into Marketer’s Club.

What’s Marketer’s Club?

Marketer’s Club is my new pilot coaching membership… AND  your chance to work directly with me on your marketing campaigns.   You ALSO get access to a growing library of direct-mail and digital marketing resources.

Since it’s a new pilot service, and since I want to help as many advisors as possible,  I’m opening the doors at the lowest membership fee in the biz… but only for this pilot launch.

What are ya waiting for?

Jump in today and let’s see what we can accomplish together.

Head here to claim your spot:


Josh Ford

A Glimpse Into Your Perfectly Executed Financial Advisor Marketing Plan

You just launched a couple new marketing campaigns.

Every step of the process is mapped out.  You’re getting more qualified prospects than you can handle… and you’re loving it.

You think to yourself, “with these results… why’d I wait so long to start marketing my business? At this rate I could’ve surpassed $100mm in AUM years ago.”

This is an all too common response from advisors who are finally marketing their business the right way. They want to “kick themselves” for procrastinating and not acting sooner.

I know I’ve been here many times.

I was an expert at turning molehills into mountains, which kept me from taking action.

If this is where you are… you don’t need to continue doing this. You can decide it’s finally time to invest in marketing your business.

I’ll even help you get started on the right foot and to navigate the rough waters along the way through my new Marketer’s Club Advanced Coaching Membership.

Marketer’s Club new member enrollment will be open for a limited time.

Head here now to claim your spot:


Josh Ford