The wait is over. 

Ready to learn the antidote to keep your affluent prospects from turning into zombies? 


The secret sauce that keeps your prospects  mentally alert and awake is:  STORIES

The brain loves stories.  Mental images.  Visualizations. 

When you use stories and metaphors it lights up your  affluent prospects brain.

Stories stimulate and awaken attention.  They keep them engaged and tuned in.

All those fancy numbers and stats start to put your prospect’s brain to sleep… and sadly many advisors focus on the data and expect it to win the sale.

Because of this… I’ll be sharing more on the power and use of stories in the weeks to come.

Stay tuned.


Josh Ford