Is Offline Seminar Marketing Dead

Is offline seminar marketing dead? This is a question many advisors are asking with greater frequency.

With the increased use of social media, blogging, and webinars to prospect it’s no wonder advisors are asking this.

In short — No. Offline seminar marketing is not dead.

Offline seminar marketing still works well for attracting and getting appointments with qualified prospects. That is — if it’s done right.

Here are 7 reasons why offline seminar marketing is still an effective client-getting strategy:

1.  Display Your Personality

Offline seminars give you an opportunity to establish a relationship with your prospects. It allows them to “kick the tires” on you. In other words, to decide if they like and trust you.

2.  Seminar Environment

The seminar environment lowers your prospect’s defensive barriers. This allows you to communicate and teach your solutions to them with less interference or resistance.

3.  Cuts Through Clutter

Direct-Mail trumps online marketing at reaching your target clients and keeping their attention. Part of the reason for this is due to the noise and likelihood of distraction in the online environment.

4.  One-To-Many Selling

This allows you to communicate with many prospects at the same time. This is much more efficient than speaking with prospects one-to-one.

5.  Social Proof

When prospects see others attending your seminar it adds social proof.

6.  Positioning

Positions you as an expert.

7.  Qualifies Prospects

You attract only qualified prospects. This allows you to spend your energy, time, and money on the best prospects.

I recommend using a combination of media to market and grow your practice. These include: offline seminar marketing, webinars, social media marketing, podcasts, or newsletters.

Using several methods gives you many channels to reach potential prospects. This will compound your effectiveness and results.

Is offline seminar marketing part of your client-getting strategy?

Seminar Invitation Tips For Financial Advisors

“The Change to My Seminar Invitations that Resulted in an Immediate 67% Increase in New Business!”

About a year ago I began to see a drop off in response from my seminar marketing efforts. This wasn’t a surprise, as I’d pretty much been using the same invitation for 5 years and had tons of success. Then out of the blue a split-test idea came in the mail.

While opening my personal mail at my home in Michigan I came across a huge envelope with a very important message on the outside of the envelope. I assumed it was important, opened it up…and BAM; a killer idea was spawned. I spent the next two weeks crafting a whole new seminar invitation that would literally change my business, my life and my personal wealth tremendously.

The harsh realization I came to was this:

“Wealthy Prospects Need a Reason to Respond to the Thousands of Solicitations They Get Daily; and Frankly my OLD Marketing Message Wasn’t Reaching Them.”

So the test was on.

I’ve since tested, tweaked, failed, tested some more, had success, modified, failed again, tested some more; and eventually broke through to create the one marketing piece that actually reaches (with HUGE success) the truly affluent prospective client. This is not overstating what happened in the least. Rarely did my seminar marketing pull in dozens of millionaires and multi-millionaires. Rather, it was the middle-market well-to-do but not rich clientèle.

Until now…

“In the past 7 months another advisor brand new to my firm has raised an eye-popping $11 million in assets under management running just half of the appointments from this new-and-improved seminar marketing method. Since then I’ve also added another $12 million during this same period which is a combined $23 million in growth…”

“This pace is 67% better than my previous best year ever.”

Why do I Share This?

Because owners of the Thriving Advisor Complete Marketing System for Financial Advisors can have this very invitation that is quite literally changing my own life, as well as countless other advisors implementing our marketing across the US, Canada and Australia. It’s no fluke – advisors are baffled by their own success.

To boot, our system comes with all of my power point presentations, marketing test results, follow-up documents, monthly newsletter for clients and prospects, newspaper ads, Video & Audio instructions accompanied by a complete step-by-step manual, and even private coaching from me personally.

Of course, for those who invest in this system – you’ll get complete details on exactly what we found stopped working, what works now and why it could literally change your practice forever.

And it Won’t Break the Bank.

“I’ve invested over $370,000 in the last 5 years perfecting this marketing stuff.”

Tons of copy writing, graphic design, split testing, coaching and huge technology investments. Yet we offer our most complete system for under $1,300 and it comes with a 100% money-back guarantee if you don’t like the results, material or way we do business.