So, which group are you in?

Those who follow the “Golden Rule”? OR those who follow the “Rule of Gold”? 

According to Michael Masterson in his excellent book, “Ready, Fire, Aim”… everyone fits into one of these two groups.  

Basically, those in the “Golden Rule” group are “Sharers” with an Abundance Mindset.

They believe wealth is something that can be expanded and shared. So, they give and share knowing that there’s more than enough to go around. They also know that if they give… it will return to them in one way or another. In other words, you reap what you sow.

Those is the “Rule of Gold” group are “Hoarders” with a Scarcity Mindset.  

They believe wealth is limited and thus must be tightly clutched and hoarded. So, when dealing with others, they scratch, claw and scheme to take and hoard as much as they can. 

Treat your clients, employees and partners as you’d like to be treated. It will pay off in more ways that one… and you’ll feel good doing it.  

And ya know what? 

If you think about it, being considerate and selfless is… in a weird way… kinda selfish 😉

In an effort to be more of a “Sharer”… I’ve decided to hook you up with a nice little gift.  

I’m giving you the chance to try Marketer’s Club for 2 full weeks at no charge. That’s right my Abundant-Minded friend. You get to “kick the tires” for 14 days and try it out before spending one cent.  

So, act now and delay not… 

To join Marketer’s Club Advanced Coaching Membership head here:

www.advisormarketingsystems.com/marketers-club-is-open 

Josh Ford

I remember the first time a prospect said “No”. 

I fought valiantly with my words.  Tried to win them over with fact and figures.  

Problem was…

I did most the gabbing.  

You’d thought I loved the sound of my own voice. Probably did.  

Wonder Wife tells me I have a very soothing voice.  It must be true cause I can’t count the number of times I put her to sleep during a late night chat 😉  

Anywho hee ha…

Back to my brutal defeat.  

I picked myself up, scratched my head wondering what I did wrong.  After a few more knock-downs it started sinking in.  I wasn’t engaging the prospect.  I didn’t ask enough questions.  I was unfamiliar with a “battle-tested” approach that works like a lucky charm.

What’s that approach? 

Consultative selling my friend.  Consultative or “Question-Based” selling.  

If you’d like to boost your closing rate… and engagement of affluent prospects… then this approach is right up your alley. 

This is something we cover and work on together in Marketer’s Club.

If you’re tough enough… join me in Marketer’s Club Advanced Coaching Membership.  Let’s engage your prospects and help them reach their investment goals together.   

Head here to join:

www.AdvisorMarketingSystems.com/marketers-club-is-open 

Josh Ford

I’m a firm believer of “Modeling”.

No, I don’t mean the modeling done for Sports Illustrated covers… (Or that I did a few times back when I was a young fit buck).

I’m talking about scanning for successful business and marketing examples to borrow from.

While working at RWA, we were always on the lookout for processes and systems we could model to improve.

Take a doctor’s office for example…

There were several client and practice management systems and processes we borrowed.   Systems and processes you may want to consider modeling yourself.

Does it take more work and discipline to find and adopt new business systems?

Sure, at first.  But after they’re in place and you’re used to operating by them… business is better and life is easier.  Plus, the more systemized your business becomes… the more you can automate and scale.

That’s why I’ve made strategic marketing automation and systems design part of my skill-set.  I know this sounds somewhat like professional title lingo whatnot…

Just means I’m pretty savvy and work hard at making businesses run and grow better.

If you’re interested in “tapping-into” me ole’ brain.  You can book a Pro Bono Marketing Consult with me… where I can learn more about you and your business.

Take a quick survey to claim your $200 consult.

Josh Ford