The Golden Rule vs. The Rule of Gold

So, which group are you in?

Those who follow the “Golden Rule”? OR those who follow the “Rule of Gold”? 

According to Michael Masterson in his excellent book, “Ready, Fire, Aim”… everyone fits into one of these two groups.  

Basically, those in the “Golden Rule” group are “Sharers” with an Abundance Mindset.

They believe wealth is something that can be expanded and shared. So, they give and share knowing that there’s more than enough to go around. They also know that if they give… it will return to them in one way or another. In other words, you reap what you sow.

Those is the “Rule of Gold” group are “Hoarders” with a Scarcity Mindset.  

They believe wealth is limited and thus must be tightly clutched and hoarded. So, when dealing with others, they scratch, claw and scheme to take and hoard as much as they can. 

Treat your clients, employees and partners as you’d like to be treated. It will pay off in more ways that one… and you’ll feel good doing it.  

And ya know what? 

If you think about it, being considerate and selfless is… in a weird way… kinda selfish 😉

In an effort to be more of a “Sharer”… I’ve decided to hook you up with a nice little gift.  

I’m giving you the chance to try Marketer’s Club for 2 full weeks at no charge. That’s right my Abundant-Minded friend. You get to “kick the tires” for 14 days and try it out before spending one cent.  

So, act now and delay not… 

To join Marketer’s Club Advanced Coaching Membership head here:

www.advisormarketingsystems.com/marketers-club-is-open 

Josh Ford

Rising from the red-hot ashes of selling defeat

I remember the first time a prospect said “No”. 

I fought valiantly with my words.  Tried to win them over with fact and figures.  

Problem was…

I did most the gabbing.  

You’d thought I loved the sound of my own voice. Probably did.  

Wonder Wife tells me I have a very soothing voice.  It must be true cause I can’t count the number of times I put her to sleep during a late night chat 😉  

Anywho hee ha…

Back to my brutal defeat.  

I picked myself up, scratched my head wondering what I did wrong.  After a few more knock-downs it started sinking in.  I wasn’t engaging the prospect.  I didn’t ask enough questions.  I was unfamiliar with a “battle-tested” approach that works like a lucky charm.

What’s that approach? 

Consultative selling my friend.  Consultative or “Question-Based” selling.  

If you’d like to boost your closing rate… and engagement of affluent prospects… then this approach is right up your alley. 

This is something we cover and work on together in Marketer’s Club.

If you’re tough enough… join me in Marketer’s Club Advanced Coaching Membership.  Let’s engage your prospects and help them reach their investment goals together.   

Head here to join:

www.AdvisorMarketingSystems.com/marketers-club-is-open 

Josh Ford

“Lead Generation Demons” vs. “Prospect Conversion Vampires”… which is Hurting You More?

Ever seen the movie Van Helsing?

If you know the story, you’re familiar with all about the monsters and demons he battles.

One day he’s facing off with a big hairy werewolf… and the next a winged demon with razor sharp claws and teeth.  For him it’s a way of life and he must be alert at all times if he’s to survive.

As a financial advisor or entrepreneur…

Two of the most vicious monsters we face are “Prospect Conversion Vampires” and “Lead Generation Demons”.

These are two of the most common monsters seeking to drink us dry and steal our soul… and we must be trained and ready to battle them with wooden stake and holy cross in hand.

Who are these ugly monsters?

Lead Generation Demons are sometimes small and many times large… but they’re always trying to sabotage your ability to generate new leads.

They come in many forms such as:

  • An unattractive lead magnet
  • A poor website
  • Not spending money on marketing
  • Poorly written sales copy
  • An unappealing offer
  • etc.

And Prospect Conversion Vampires are anything sucking the life out of your closing process… leading to low conversion.

There are several ways to slaughter these ugly monsters.

I’ll cover some of them in the next email.

So, which monster is harder for you to defeat… Lead Generation Demons or Prospect Conversion Vampires?

If ya feel up to it reply and let me know and/or go ahead and join me in Marketer’s Club Advanced Coaching Membership.  We can I.D. and slay these monsters together.

Head here to join:

www.AdvisorMarketingSystems.com/marketers-club-is-open 

See ya in the next installment…

Josh Ford