So, which group are you in?
Those who follow the “Golden Rule”? OR those who follow the “Rule of Gold”?
According to Michael Masterson in his excellent book, “Ready, Fire, Aim”… everyone fits into one of these two groups.
Basically, those in the “Golden Rule” group are “Sharers” with an Abundance Mindset.
They believe wealth is something that can be expanded and shared. So, they give and share knowing that there’s more than enough to go around. They also know that if they give… it will return to them in one way or another. In other words, you reap what you sow.
Those is the “Rule of Gold” group are “Hoarders” with a Scarcity Mindset.
They believe wealth is limited and thus must be tightly clutched and hoarded. So, when dealing with others, they scratch, claw and scheme to take and hoard as much as they can.
Treat your clients, employees and partners as you’d like to be treated. It will pay off in more ways that one… and you’ll feel good doing it.
And ya know what?
If you think about it, being considerate and selfless is… in a weird way… kinda selfish 😉
In an effort to be more of a “Sharer”… I’ve decided to hook you up with a nice little gift.
I’m giving you the chance to try Marketer’s Club for 2 full weeks at no charge. That’s right my Abundant-Minded friend. You get to “kick the tires” for 14 days and try it out before spending one cent.
So, act now and delay not…
To join Marketer’s Club Advanced Coaching Membership head here:
www.advisormarketingsystems.com/marketers-club-is-open
Josh Ford
The 4-Hour Workday… REALLY?
/in Advisor Mindset, Practice Managment /by Josh FordThis may seem impossible.
Yet, many high-achievers work only 3-4 hours per day.
Peak performers like:
In fact, Gary Keller in his phenomenal book “The ONE Thing” recommends blocking off 4 hours a day to devote to your most important work.
How can you get away with working only 4 hours a day?
The key is to make sure you’re intensely focused on your top priority task in these 4 hours. During this time you’re only working on what matters most and what will have the greatest impact on your business.
So this means NO Facebook (except for Facebook marketing), NO email (again… except for Email Marketing), NO reading non-essential stuff, etc.
Minimize distractions and dial-in to your most important work. You’ll be amazed by how you get more done with less stress.
One of your top priorities is MARKETING. Getting new leads, new clients and growing your business.
Which, I’m happy to say… is what we focus on in Marketer’s Club.
Head here to join Marketer’s Club and let’s work on getting you more leads and new clients:
www.advisormarketingsystems.
Josh Ford
The Golden Rule vs. The Rule of Gold
/in Advisor Mindset, Client Retention, Client Satisfaction, Financial Advisor Marketing, Practice Managment /by Josh FordSo, which group are you in?
Those who follow the “Golden Rule”? OR those who follow the “Rule of Gold”?
According to Michael Masterson in his excellent book, “Ready, Fire, Aim”… everyone fits into one of these two groups.
Basically, those in the “Golden Rule” group are “Sharers” with an Abundance Mindset.
They believe wealth is something that can be expanded and shared. So, they give and share knowing that there’s more than enough to go around. They also know that if they give… it will return to them in one way or another. In other words, you reap what you sow.
Those is the “Rule of Gold” group are “Hoarders” with a Scarcity Mindset.
They believe wealth is limited and thus must be tightly clutched and hoarded. So, when dealing with others, they scratch, claw and scheme to take and hoard as much as they can.
Treat your clients, employees and partners as you’d like to be treated. It will pay off in more ways that one… and you’ll feel good doing it.
And ya know what?
If you think about it, being considerate and selfless is… in a weird way… kinda selfish 😉
In an effort to be more of a “Sharer”… I’ve decided to hook you up with a nice little gift.
I’m giving you the chance to try Marketer’s Club for 2 full weeks at no charge. That’s right my Abundant-Minded friend. You get to “kick the tires” for 14 days and try it out before spending one cent.
So, act now and delay not…
To join Marketer’s Club Advanced Coaching Membership head here:
www.advisormarketingsystems.com/marketers-club-is-open
Josh Ford
Rising from the red-hot ashes of selling defeat
/in Client Managment, Client Meetings, Financial Advisor Marketing, Practice Managment, Prospect Conversion /by Josh FordI remember the first time a prospect said “No”.
I fought valiantly with my words. Tried to win them over with fact and figures.
Problem was…
I did most the gabbing.
You’d thought I loved the sound of my own voice. Probably did.
Wonder Wife tells me I have a very soothing voice. It must be true cause I can’t count the number of times I put her to sleep during a late night chat 😉
Anywho hee ha…
Back to my brutal defeat.
I picked myself up, scratched my head wondering what I did wrong. After a few more knock-downs it started sinking in. I wasn’t engaging the prospect. I didn’t ask enough questions. I was unfamiliar with a “battle-tested” approach that works like a lucky charm.
What’s that approach?
Consultative selling my friend. Consultative or “Question-Based” selling.
If you’d like to boost your closing rate… and engagement of affluent prospects… then this approach is right up your alley.
This is something we cover and work on together in Marketer’s Club.
If you’re tough enough… join me in Marketer’s Club Advanced Coaching Membership. Let’s engage your prospects and help them reach their investment goals together.
Head here to join:
www.AdvisorMarketingSystems.com/marketers-club-is-open
Josh Ford